Why sending birthday emails to your customers increases your revenue

As a Shopify store owner you are always looking for ways to increase revenue and strengthen customer loyalty, you want your customers to be your biggest fans. One effective way to do this, is by sending personalized discount codes to your customers on their birthdays. It's a simple but very powerful way that not only makes your customers feel special but also drives sales and boosts your bottom line. Not convinced? Let's take a look at some facts:

  • Even with the rise of mobile messengers and chat apps, e-mail remains a vital aspect of our daily online activities. In 2022, there were 4.26 billion e-mail users worldwide, and this number is projected to increase to 4.73 billion by 2026.
  • Experian’s email marketing study revealed that birthday emails have a 481% higher transaction rate than promotional emails. Furthermore, they can generate 342% higher revenue per email, emphasizing their potential to drive sales.
  • Another important metric to highlight is the click-through rate (CTR). Birthday emails usually achieve significantly higher CTRs because customers are more likely to interact with personalized and relevant messages. This enhanced engagement can drive greater customer retention and foster long-term loyalty.

Why Birthday Discounts Work

Personalization Enhances Customer Experience: In today’s competitive market, personalized experiences are crucial. By recognizing your customers on their special day, you build a deeper emotional connection. This personalization can significantly improve customer satisfaction and loyalty.

Increase in Conversion Rates: Birthday discounts are a compelling call to action for many. Customers are more likely to make a purchase when they have a special discount, especially on their birthday. This results into higher conversion rates and increased sales.

Boosted Customer Retention: Showing appreciation through birthday discounts can turn one-time buyers into repeat customers.

Encourages Larger Purchases: Many customers see birthday discounts as an opportunity to buy something new. They often end up spending more than the value of the discount, leading to larger average order values.

How to send birthday emails using Shopify

To effectively set up birthday email automation, follow these essential steps:

  1. Collect Birthdate Information: Start by gathering customers’ birthdates. This data can be collected during the sign-up process for services or newsletters.
  2. Choose the Right Automation Tool: Opt for an email marketing platform that supports automated triggers based on dates. The chosen tool should offer robust features for personalization.
  3. Create the Email Template: Design an engaging email template that is both visually appealing and aligned with your brand’s identity. The template should capture the recipient's attention while conveying your message effectively.
  4. Personalize the Message: Enhance the email by including the recipient’s name and relevant offers. Personalization plays a crucial role in making your message more impactful and engaging.
  5. Schedule and Automate: Set up the email automation to ensure the birthday message is sent precisely on the customer’s birthday. 

To achieve all this, all you need is the Bee Day – Birthday Discount app. This app is designed specifically for Shopify store owners of any size, to boost loyalty, strengthen retention, and personalize engagement, all while honoring your customers' special day:

  • Celebrate customers' birthdays to deepen your brand’s connections.
  • Boost loyalty with personalized birthday emails and unique discounts.
  • Gain insights and refine your marketing with valuable insights.
  • Effortlessly enhance retention by honoring customers’ special day.
  • Strengthen relationships and drive engagement through birthday celebrations.

Start today and give Bee Day – Birthday Discount a try for free.