Insights & Updates
Expert advice and guides on optimizing your Shopify store.
Why sending birthday emails to your customers increases your revenue
As a Shopify store owner you are always looking for ways to increase revenue and strengthen customer loyalty, you want your customers to be your biggest fans. One effective way to do this, is by sending personalized discount codes to your customers on their birthdays.
Shopify Show VAT: Why Displaying Prices With and Without VAT Boosts Sales
Many Shopify merchants struggle with whether to show prices including or excluding VAT. The truth is—showing both is the best solution. It keeps B2C customers happy with final VAT-inclusive prices, while giving B2B buyers the clarity of ex-VAT pricing. This not only builds trust but also prevents checkout surprises and abandoned carts. Since Shopify doesn’t support dual VAT display natively, the easiest way to achieve it is with Taxify, the Shopify app designed to show both VAT-inclusive and VAT-exclusive prices seamlessly.