📊 Track Marketing Campaigns in Klaviyo and HubSpot

You can now forward UTM parameters and ad click IDs from your quote requests straight into Klaviyo profiles and HubSpot contacts. 🎯 Finally, full attribution on every quote.

When a customer submits a quote, Quotify already captures the campaign data attached to their visit — utm_source, utm_medium, utm_campaign, utm_term, utm_content, plus Google Ads (gclid) and Microsoft Ads (msclkid) click IDs. Now you can map any of those to a custom property on your Klaviyo or HubSpot side and segment, score, or attribute contacts based on the marketing that drove them.

Head to Settings → Klaviyo or Settings → HubSpot, scroll to the Custom Properties section, and pick the UTM parameter you want from the new Tracking group in the value dropdown.

Need to combine values (e.g. google/cpc)? The custom value field now supports Liquid templates, so you can build attribution strings like {{ quote.utm_parameters.source }}/{{ quote.utm_parameters.medium }} and forward them as a single property. 🧪