Shopify Show VAT: Why Displaying Prices With and Without VAT Boosts Sales

Why transparent pricing (inc/excl VAT) boosts trust, conversions, and SEO—plus the easiest way to implement it with Taxify.

 If you sell in the EU or UK, customers will search—and expect—to see VAT clearly. For B2C buyers that usually means Shopify show VAT; for B2B buyers it’s often Shopify prices without VAT. The best practice? Show both prices side by side. Below, you’ll learn the benefits, limitations of Shopify’s native settings, and how Taxify makes dual pricing effortless. 

Why VAT Transparency Matters for Shopify Stores

  • Reduce checkout surprises: Clear “inc/excl VAT” pricing prevents last-minute friction and cart abandonment.
  • Serve B2C and B2B together: Consumers want the final (VAT-included) price; many business buyers prefer ex-VAT.
  • Fewer support tickets: Shoppers instantly understand what they’ll pay.
  • Trust = conversions: Transparent pricing signals professionalism and compliance.

“Prices With or Without VAT?”—It Depends on the Buyer

 Local rules vary, but a common pattern is: show VAT-included prices for consumer audiences and highlight ex-VAT for business customers. Displaying both prices on product and cart pages helps you stay clear and customer-friendly across markets. When in doubt, follow local guidance and your tax advisor’s recommendations. 

Benefits of Showing Prices Including and Excluding VAT

  • Clarity at a glance: “€100 ex. VAT / €121 inc. VAT” leaves no room for confusion.
  • Higher conversion rate: Fewer surprises = more completed checkouts.
  • International friendliness: Shoppers quickly see whether VAT applies to them.
  • B2B positioning: Ex-VAT prices resonate with business buyers who reclaim VAT.

The Limitation: Shopify Can’t Natively Show Both at Once

 Shopify’s native settings let you show prices either including VAT or excluding VAT—not both side by side. That’s tricky when you serve mixed audiences (B2C/B2B) or multiple regions. You need a lightweight way to display Shopify show VAT and Shopify prices without VAT together on product pages, collections, and carts. 

Best App to Show VAT on Shopify: Taxify

Taxify is built to solve VAT display, fast. In a few clicks you can display prices including and excluding VAT across your storefront—no custom code needed. 

  • Dual pricing everywhere: Show “inc/excl VAT” on product, collection, and cart pages.
  • Clear labels: Fully customize “incl. VAT / ex. VAT” wording and formatting.
  • Buyer-friendly UX: Reduce confusion and abandoned carts with upfront tax transparency.
  • Flexible logic: Configure behavior per template or page type to match your audience.

Install Taxify to implement dual pricing in minutes.

Conversion Tips for VAT Display on Shopify

  1. Place prices side by side: e.g., €100 ex. VAT · €121 inc. VAT.
  2. Use consistent labels: “inc. VAT” / “ex. VAT” everywhere to avoid mixed terminology.
  3. Mirror checkout totals: Ensure product page math aligns with cart/checkout.
  4. Highlight benefits for B2B: Clarify that registered businesses may reclaim VAT.

SEO Wins: Rank for “Shopify Show VAT” & “Shopify Prices Without VAT”

 Many purchase-ready searches include your target phrases—think Shopify show VAT, Shopify prices without VAT, and how to show VAT on Shopify. By visibly surfacing dual pricing and using those terms in headings, body copy, and internal links, you capture qualified traffic from both B2C and B2B buyers. 

FAQ: Shopify VAT Display

Can Shopify show VAT and price without VAT at the same time?

Not natively. Use an app like Taxify to display both side by side.

Is showing both prices legal?

 Dual display is generally helpful and often expected. Always follow your local consumer pricing rules and consult a qualified tax advisor for your market. 

Conclusion: Make VAT Clear, Win More Checkouts

 Showing prices including and excluding VAT builds trust, reduces friction, and helps you rank for key searches like Shopify show VAT and Shopify prices without VAT. Because Shopify can’t do this natively, the fastest path is Taxify—the dedicated VAT display app for Shopify.